You can't expect to {Do Something Highly Desirable or Impressive} and {objection or anxiety target client wants to avoid} unless you {key differentiator or unexpected benefit of using your product}
Before
After
1. Dramatize the problem⇝“You can’t expect to spend $10K on a funny monkey NFT” 2. Objection or anxiety target client wants to avoid ⇝ “and live a stress free life”
3. Your promise⇝ “unless you store it in a safe crypto wallet.”
