A {Your Brand Name} discovery: {Product Category} don't have to {objection or anxiety}. Natural wines can {the desirable thing your product does in an unexpected way}, too.


Before


After


1. Attention grabber  “A Fallen Grape discovery”.

2. Handle classic objection or stereotype preventing people from buying⇝ “natural wines don’t have to taste like sauerkraut.”

3. Your promise⇝ “natural wines can taste good, too.”